- Understanding the follow feature
- Identifying who to follow
- Utilizing LinkedIn’s recommendations
- Engaging with followed content
- Managing your followed content
Understanding the Follow Feature
The follow feature on LinkedIn allows you to:- Receive Updates: See posts, articles, and activities from the people or companies you follow in your feed.
- Stay Informed: Keep up with industry news, trends, and expert opinions without needing to connect directly.
- Expand Your Knowledge: Gain insights from a diverse range of professionals and thought leaders.
Identifying Who to Follow
To make the most of the follow feature, it’s essential to follow the right people and organizations:Industry Leaders and Influencers
Stay updated with industry trends. Follow thought leaders and influencers who share valuable insights and perspectives related to your field.
Companies and Organizations
Keep up with company updates. Follow companies you’re interested in for updates on job opportunities, news, and industry developments.
Colleagues and Peers
Engage with your network’s content. Follow colleagues and peers to stay connected and engage with their professional updates.
Interest-Based Groups
Join and follow groups. Follow groups related to your professional interests to receive updates on discussions and events.
Utilizing LinkedIn’s Recommendations
LinkedIn provides recommendations to help you discover relevant people and organizations to follow:People You May Know
Explore suggested connections. Check the “People You May Know” section for suggestions based on your current connections and interests.
Recommended for You
Discover tailored recommendations. LinkedIn’s “Recommended for You” section offers personalized suggestions based on your activity and interests.
Hashtags and Topics
Follow relevant hashtags. Identify and follow hashtags related to your industry to discover new content and people to follow.
Engaging with Followed Content
Simply following people and companies isn’t enough; engagement is key to maximizing the benefits:Like and Comment
Interact with posts. Like and comment on posts from the people and companies you follow to engage with their content and increase your visibility.
Share Content
Promote valuable insights. Share interesting and relevant posts with your network to provide value and demonstrate your engagement with industry trends.
Join Discussions
Participate in conversations. Engage in discussions on posts and articles to build relationships and showcase your expertise.
Attend Webinars and Events
Take part in live events. Many influencers and companies host webinars and live sessions. Attending these events can provide direct access to valuable insights and networking opportunities.
Managing Your Followed Content
To ensure your feed remains relevant and useful, it’s important to manage the people and companies you follow:Review and Update Your Following List
Regularly review your list. Periodically review the list of people and companies you follow to ensure they are still relevant to your interests and professional goals.
Unfollow When Necessary
Keep your feed clean. If the content from certain people or companies is no longer relevant or valuable, unfollow them to keep your feed focused.
Use LinkedIn’s Tools
Leverage LinkedIn’s features. Utilize LinkedIn’s tools, such as the “Follow” button on profiles and company pages, to easily manage your follows.
Conclusion
Using LinkedIn’s follow feature effectively can significantly enhance your professional development and networking efforts. By identifying the right people and companies to follow, engaging with their content, and managing your followed list, you can stay informed, inspired, and connected within your industry.FAQs
What is the difference between following and connecting on LinkedIn?
Following allows you to see updates from someone without being connected. Connecting means you are both in each other’s network and can message each other directly.
How do I find people and companies to follow on LinkedIn?
Use LinkedIn’s search bar, explore recommendations, follow relevant hashtags, and check the “People You May Know” section for suggestions.
How often should I engage with the content from people I follow?
Regular engagement is key. Aim to interact with followed content several times a week to stay visible and active in your network.
Can I see who is following me on LinkedIn?
Yes, you can see your followers by navigating to your profile and clicking on the “Followers” section.
What should I do if the content from someone I follow is no longer relevant?
Consider unfollowing them to keep your feed focused and relevant to your current interests and professional goals.